News

Keda LAG, is starting a new project: Connectivity and Mobility for Fostering Rural Resilience.

 

The project is financed by the EU ENPARD III programme and supported by UNDP’s initiative Smart Villages.

 

The covid-19 pandemic has posed serious threats and challenges to the business sector, particularly small and medium sized businesses in the tourism and agriculture sectors.

 

In response to the setbacks created by the global pandemic, Keda LAG developed an innovative project which aims to strengthen local businesses by supporting them in networking, connectivity, and in marketing local products and services both within and outside of the municipality.

 

As part of the project, an interactive bilingual online platform will be established that includes detailed information regarding local businesses in the tourism, agriculture, and non-agriculture sectors. Various service providers will also appear on the portal. Each business will have a profile with a detailed description of the products and services they offer to customers.

 

The platform will connect local businesses and facilitate their networking capabilities, allowing for the mutual strengthening and marketing of their products/services outside the municipality.

 

The platform will also incorporate a News Section concerning new opportunities in different sectors and prodive updates on new regulations, including those related to COVID-19.

 

An important aspect of the project will be the strengthening the digital and business skills of the local businesses in terms of the following topics: operating online platforms, online services, modern smart technologies, and online marketing. In addition, business skills trainings will include topics that help to build participants’ understand of management and economics in order to ensure the effective operation of their businesses.

 

The project will work to brand local services and products for a broader market and to make them more attractive for consumers. Furthermore, in order to support the marketing of the tourism potential of the municipality, there are plans to install an interactive display in two significant villages of the municipality – Makhuntseti, a popular tourist destination, and Vaio, which is part of the Georgian wine route. The interactive displays will be synchronized with the online platform.

 

Keda LAG was founded in 2017 with the support of EU ENPARD program and CENN. The organization is a local non-profit (non-commercial) legal entity and is composed of representatives from the private, public, and civic sectors. Keda LAG aims to support rural development and implements the following activities: identifying socio-economic development strategy for the community, developing and implementing, and supporting local projects in all sectors through grants.

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28.09.2020

EU-supported Keda Local Action Group launches a new project

 

Keda Local Action Group (LAG), with the support of the Global Environment Fund’s (GEF) small grants programme, launches a new project: Persons with Disabilities in Keda Municipality as Local Climate Change Ambassadors.

 

Main objective of the project is to implement an effective  initiative with a high potential for  upscaling. This initiative aims to  successfully integrate persons with disabilities into the field of environmental protection, demonstrating methods for supporting the integration of persons with disabilities into the socio-economic life of the community, and for improving their livelihoods, while simultaneously achieving environmental goals.

 

The project has multifaceted aims such as improving the capacity of persons with disabilities in the municipality – ensuring that they receive the necessary knowledge on how to advocating for issues like environmental protection and climate change, and how to integrated these issues into the rural development process; As a result, the project will increase the resilience of Keda Municipality against the expected adverse effects of climate change.

 

The planned activities within the project include: the implementation of an awareness raising campaign about climate change and environmental issues with the active participation of persons with disabilities, establishing a coalition of Climate Ambassadors, conducting thematic trainings, and developing Climate Change Adaptation Plan for Keda municipality etc.

 

The Keda LAG will cooperate closely with the Council for Persons with Disabilities within the Keda City Hall and will also involve various groups such as youth, local community members and state institutions.

 

The project will continue until 31 March 2022 and the budget is 51,880 USD.

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09.09.2020

On August 5-8, with the support of EU ENPARD programme, CENN together with the Keda LAG hosted a media tour in Keda municipality within the frameworks of the Keda LEADER project.

 

The main objective of the tour was to promote natural and cultural heritage of Keda and showcase local innovative businesses to raise the visibility of Keda’s tourism potential to wider audience.

 

Up to 10 media representatives from different media outlets participated in the tour and met with successful local entrepreneurs and cultural heritage and natural sites.

 

The participants of the media tour were introduced to the EU’s support to Georgia’s agriculture and rural development under the ENPARD programme. In particular, the journalists were informed about the actions supported by EU within the ongoing rural development project in Keda.

 

In the framework of the tour, a media competition took place as a result of which, three winners were announced:

 

I place: Indigo ქედა - მწვანე ზონა დიდი პოტენციალით

II place: Entrepreneur დაუვიწყარი შთაბეჭდილებების სავანე ქედაში

III place: National Geographic Georgia დაბრუნებული სიცოცხლე სოფელს

 

The winning journalists received a two-day package at one of the EU funded tourist accommodations in Keda.

 

Based on the information received during the media tour up to 15 information materials including videos and articles were published on various media platforms, representing Keda as an attractive destination for tourism and investment.

 

 

The project, Keda Leader, is implemented with the financial support from the EU by CENN in partnership with the Center for Strategic Research and Development of Georgia (CSRDG), Institute of Democracy (IoD) and the Austrian Institute for Regional Studies and Spatial Planning (ÖIR).

The EU is supporting agriculture and rural development in Georgia through its ENPARD Programme. Implemented since 2013 with a total budget of EUR 179.5 million (2013-2022). The main goal of ENPARD is to reduce rural poverty in Georgia. More information on ENPARD is available at: www.enpard.ge

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09.09.2020

CENN Green Camp took a kick off on July 27, 2020 and continues to host young people from different regions of Georgia, including Keda municipality, with the interesting, fun, and educational programme!

The programme offers not only theoretical and practical workshops on environmental topics but also on many other topics such as human rights, European values and others.

Specialists from different field  conduct classes on Sustainable Development Goals, Green Innovation, climate change, sustainable management of forest resources, sustainable waste management and circular economy, water, sanitation and hygiene (WaSH) issues, natural disaster risks and mitigation measures. In addition, camp participants learn about the European LEADER approach to rural development and the work conducted by Local Action Groups in Georgia.

The intensive educational program of the CENN Green Camp aims at raising the awareness of the young generation about environmental protection, green innovation, sustainable development, science and technology and creating new possibilities for future leaders from around Georgia.

From July 27 to September 16 CENN Green Camp will hold 9 rounds and host a total of 20 young people from Keda municipality.

CENN Green Camps Video - https://www.facebook.com/watch/?v=753131345517426

The Green Camp was made possible with EU support under the European Neighborhood Program for Agriculture and Rural Development – ENPARD Georgia. The CENN Green camps are organized by two ENPARD projects – EMBRACE Tsalka and Keda LEADER and ADA/SFMRD, implemented by CENN.

The EU is supporting agriculture and rural development in Georgia through its ENPARD Programme. Implemented since 2013 with a total budget of EUR 179.5 million, the main goal of ENPARD is to reduce rural poverty in Georgia. The first phase of ENPARD in Georgia focused on developing the potential of agriculture. The second and third phases of ENPARD focus on creating economic opportunities for rural populations that go beyond agricultural activities. More information on ENPARD is available at: www.enpard.ge.



 


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27.08.2020

16-17 June, 2020, Keda Municipality – Within the EU supported ENPARD projects ‘Keda LEADER’ and ‘Embrace Tsalka’, a study tour was arranged for Tsalka Local Action Group (LAG) members. Within the study tour the LAG members got acquainted with the experience and knowledge of the Keda LAG.

The aim of the study visit was to share experience based on a successful example of Keda LAG. Keda LAG members gave detailed information about their experience on the working processes, selected projects and sustainability of LAG.

 

Keda LAG has successfully been leading the EU ENPARD project ‘Keda LEADER’ for over three years, within which over 70 beneficiaries have been financed and projects successfully implemented. Sharing the knowledge of successful experienced community members is essential for the future work and success of Tsalka LAG.

 

Within the study visit, Tsalka LAG members visited over 10 projects of various sectors financed by the ENPARD programme, among which were: family wineries, guesthouses, greenhouses, trout farms, and vineyards.

 

The members of the Tsalka LAG had an opportunity to get to know the financed projects in details and speak to the beneficiaries directly. As a concluding activity within the study tour, the members of both Keda and Tsalka LAG discussed opportunities of implementing activities together and agreed on future cooperation.

 

The EU-supported ENPARD projects “Embrace Tsalka” and “Keda Leader are implemented by CENN in partnership with the Center for Strategic Research and Development of Georgia (CSRDG), Institute of Democracy (IoD), Austrian Institute for Regional Studies and Spatial Planning (ÖIR), the Georgian Farmers’ Association (GFA) and Institute for Rural Development Research (IfLS). The projects aim at diversifying local economic activities, improving the investment climate, and empowering competitive agricultural and environmental practices via bottom-up strategic planning of rural development.


The EU is supporting agriculture and rural development in Georgia through its ENPARD Programme. Implemented since 2013 with a total budget of EUR 179.5 million, the main goal of ENPARD is to reduce rural poverty in Georgia. The first phase of ENPARD in Georgia focused on developing the potential of agriculture. The second and third phases of ENPARD focus on creating economic opportunities for rural populations that go beyond agricultural activities. More information on ENPARD is available at:
www.enpard.ge.

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26.06.2020

 

Starting on 1st April 2020, within the frameworks of the EU-supported ENPARD project Keda Leader, a week-long online training on marketing and PR will be held for project beneficiaries in the Keda Municipality of Adjara.

 

 

During the training participants will learn all the key components of effective marketing including branding, advertising, product creation, beneficial web-sites and their management, how to establish a loyal customer-base, and how to develop a marketing and PR plan, among others.

 

Due to the current circumstances resulting from Covid-19, the training will be held online and will be divided across a one week period, with 2 hour seminars per day. The participants will be given both theoretical and practical training.

 

The group of participants will be comprised of entrepreneurs from the Keda municipality that are funded through the overall project. The aim of the training is to improve the beneficiaries’ marketing and PR skills in order to support their businesses.

 

 

The EU-supported ENPARD project is implemented by CENN in partnership with the Centre for Strategic Research and Development of Georgia (CSRDG), Institute of Democracy (IoD) and the Austrian Institute for Regional Studies and Spatial Planning (ÖIR). The project aims to diversify local economic activities, improve the investment climate, and empower competitive agricultural and environmental practices in the Keda Municipality via bottom-up strategic planning in rural development.

 

The EU is supporting agriculture and rural development in Georgia through its ENPARD Programme. Implemented since 2013 with a total budget of EUR 179.5 million, the main goal of ENPARD is to reduce rural poverty in Georgia. The first phase of ENPARD in Georgia is focused on developing the potential of agriculture. The second and third phases of ENPARD focus on creating economic opportunities for rural populations that go beyond agricultural activities. More information on ENPARD is available at: www.enpard.ge.

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31.03.2020
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